Eight digital marketing tips to take your marketing strategy to the next level

Eight digital marketing tips to take your marketing strategy to the next level by Amber Rolfe Looking to level up your digital marketing strategy? Digital marketing is a key part of any company’s success, helping to not only boost your brand and build a loyal consumer base, but also to promote and sell your products and services in a smart and effective way.To help take your marketing strategy to the next level, Business Consort have created a 30 day digital challenge, providing you with a new digital marketing tip every day. Here are just eight of the top tips:  Use chat bots With over one billion people on Facebook Messenger each month, it could be a key place to communicate with your customers.By creating a messenger bot, you’ll be able to provide users with excellent customer service, in an interactive and personalised way.In addition to selecting your tool, deciding its purpose, and designing a welcome message that explains what the bot does, it’s also key to ensure it speaks in your brand’s tone of voice.They’re also a great place to ans wer your FAQs. Whether it’s through instant replies, or by directing customers to the FAQ or ‘contact us’ sections of your website.  Create a sales funnel When it comes to converting leads, creating an effective sales funnel is key.Firstly, concentrate on lead generation. Potential lead magnet tools include everything from content marketing and social media, to advertising and SEO.Once you’ve boosted your brand awareness and built a pool of data, it’s time to make the people who simply know about you, care about you too.Sending a short and snappy welcome email that incorporates what your brand offers is a great place to start. With this carefully developed captive audience, you’ll be more likely to convert them into customers.Develop an effective social strategy It’s important to be active on social media as much as possible (ideally posting daily). Facebook’s algorithm in particular rewards consistency and frequency, making those who post often most likely to get vi ews.And when it comes to what you post â€" focus on telling, not selling.Social media is designed to educate and entertain, so think of it as a networking event, instead of a sales platform.Try developing themes and campaigns for the long-term, as well as making use of available products in a way that best promotes your brand whether it’s lead gen tools or sponsored posts.Use a range of media Creating different types of media â€" both for your website and to be shared on social media â€" is vital if you want to keep your customers engaged.Whilst sharing blog posts is a great way to broadcast information, users are 87% more likely to engage with video content. Facebook also provide a blogging platform, which when utilised, allows users to read articles without leaving the site.Other examples of mixed media include whitepapers, ebooks, infographics, checklists, templates, and more.Focus on SEO Embedding videos on your site also means you’re four times more likely to appear on pag e one of Google searches.This, in addition to posting (and updating) high quality written content on a regular basis, is a vital part of boosting your website’s SEO. Mobile optimised sites are also well-favoured when it comes to dominating the top spots on search engine results pages.Lastly, make the most of ‘backlinks’. By directing users to all areas of your site from other websites (and by including links to other sections of the site in your own content), you’ll prove to search engines that your website is relevant and reliable.  Create content that converts The first step to creating content that converts is figuring out what you want to achieve â€" whether it’s leads, sales, sign-ups, or shares.Then, you need to know your audience. Once you’ve understood what their values and interests are, you can base content around them, as well as target effectively on social media. Tools like Google Analytics provide a great opportunity to paint this picture.Other key things t o consider when creating content include taking advantage of seasons and trends, centring on what makes you unique, using paid promotion, and measuring your success regularly.  Make effective email campaignsIn addition to using a range of metrics to measure success, it’s also important to personalise your emails.Examples include giving a user the ability to reply, sending emails from a person (rather than the company), or ensuring your audiences are split into groups based on their interests and activity.And when it comes to what you include, make sure your subject lines aren’t too sales focused, and the content is helpful, short, and snappy. Mixed media such as gifs, videos, and countdown tools also work particularly well.Lastly, avoid using the same template for everything you send. To be effective, your creative should always be as specific as possible to each campaign.  Develop a marketing strategy Firstly, it’s vital to set clear goals and realistic KPIs.Ask yourself, wha t are your business objectives, and how can an effective marketing strategy support them? This can also be informed by analysing your past performance, in order to figure out what worked and what didn’t.Secondly, get into the mindset of your customers. Creating a core set of personas â€" four to five, for example â€" is a great way to segment your audience and target your content accordingly.Once your goals and personas are set, you’ll be in a good position to think about who will lead the campaigns, what channels you’ll use, what your budget is, and how it’ll be segmented across various platforms and products.  Why study with Business Consort?Business Consort are  a CIM Accredited Digital Marketing Course Qualification Provider, partnered with the  Digital Marketing Institute  of Marketing Education.They train over 3,500 students a year, offering over 150 certified  face-to-face  and online digital marketing courses in London and Manchester, including the worldwide recogni sed CIM Accredited Digital Marketing Diploma and DMI Digital Marketing Diploma.In addition to an outstanding satisfaction record, their courses are also accredited under the Chartered Institute of Marketing CPD Programme.Other benefits of studying with Business Consort include:Accredited digital marketing training  courses geared for business99% pass rate, with an average grade of B10 commendations from The CIM for achieving outstanding resultsStudy buddy groups enabling you to network with other studentsExcellent customer service team and unlimited course supportFind out moreReady to take your marketing strategy to the next level? Find out more now.  Business Consort are an accredited provider of classroom based and online marketing courses, offering a range of globally recognised and specialist digital marketing and social media qualifications.  Find a job What Where Search JobsSign up for more Career AdviceSign up for moreCareer Advice Please enter a valid email addressme ssage hereBy clicking Submit you agree to the

Is It Possible To Brand Yourself By Accident - Personal Branding Blog - Stand Out In Your Career

Is It Possible To Brand Yourself By Accident - Personal Branding Blog - Stand Out In Your Career I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book (see right). I will discuss how to pitch a blogger/magazine publisher in the future, but today, it brings me great pleasure to endorse my friends book. David Vinjamuri is an adjunct Professor of Marketing at NYU (New York University) and President of ThirdWay, Inc. David has over 15 years of corporate experience, half of which was at Johnson Johnson and Coca-Cola in brand management and marketing. He also blogs about advertising and brands at thirdwayblog.com. Today, I’m going to speak with David about his new book, Accidental Branding: How ordinary people build extraordinary brands. Podcast Interview [youtube=http://www.youtube.com/watch?v=HZOECzUnDqU] Script I have many hats right now, as a blogger, magazine publisher, soon to be author, full-time employee and much more. How do you manage a blog, a business and a book (the 3 b’s)? Honestly, I havent done a great job managing the blog in the past 6 months. I used to write 1,000 word posts 3 times a week and now its 1 per week. Im on the edge of being credible in the blogosphere these days. Its a balancing act and as an individual, you must do what makes sense for you. As a small business owner, a lot of time is spent with clients selling and it helps having a ton of meetings to spend your time on. Reflecting back, what good personal brand choices did you make when you were younger that really paid off? The most important decision that I made (more than 20 years ago) was that I really wanted to learn about different areas of business from some of the best people. I wanted to work with companies that were great teachers. I spent 2 years working after graduate school at Citibank, where I was put through an extensive training program. I learned the online space from Double Click, but also worked with Johnson Johnson and Coca Cola. How do you define an “accidental brand” and who are the examples you use in the book? A brand that is started by an individual who is not an MBA, nor a formal marketing background. He or she must spend at least 10 years building a brand, but not intending to start a brand. They actually solve a problem that they experienced. All the examples in the book, such as Columbia Sports Wear, are all businesses that were started with a lucky accident, where the entrepreneur realizes that they can solve a problem and are uniquely positioned to do so. In your book, you share 6 rules of the accidental brand. Rule #4 is my favorite because it’s something that I speak about all the time, not just on my blog, but to all my peers. What does it mean to be unnaturally persistent? When you talk to these entrepreneurs that are successful, you realize that it takes a lot more work and a lot longer than you could ever imagine. 50% of small businesses fail in the first 4 years because people give up before they can succeed. Its hard to know your in a business that will succeed or fail. You have to be willing to keep trying and have a passion for what youre doing. You wrote an article on branding called “what’s in a name”, which appeared in the September 2004 issue of the Journal for Non-Profit Management. Can you give me a sense of what that article was about? People would constantly change their name or logo. I laid out the fundamentals of branding, by first understanding the offering and how its unique in the marketplace, relative to competitors. Its very important how you tell your story, build your logo and name. It all comes out of the brand position.

How to figure out what you should be doing with your life

How to figure out what you should be doing with your life There is no other way to figure out where you belong than to make time to do it and give yourself space to fail, give yourself time to be lost. If you think you have to get it right the first time, you wont have the space really to investigate, and youll convince yourself that something is right when its not. And then youll have a quarterlife crisis when you realize that you lied to yourself so you could feel stable instead of investigating. Heres how to avoid that outcome. 1. Take time to figure out what you love to do. When I graduated from college, I was shocked to find out that I just spent 18 years getting an education and the only jobs offered to me sucked. Everything was some version of creating a new filing system for someone who is important. Often bad situations bring on our most creative solutions. And this was one of those times: I asked myself, What do I want to do most in the world, if I could do anything? I decided it was to play volleyball, so I went to Los Angeles to figure out how to play on the professional beach circuit. I spent my days on the courts, and late nights at the gym, and in between, I worked odd jobs in bookstores. And then I realized that the other thing I wanted to do was read. I had been so stifled in school being told what to read all the time. It was thrilling to be able to read whatever I wanted. I wasnt making very much money. Sometimes I couldnt pay rent, and my landlord hated me. And sometimes I couldnt afford to wash my clothes and I pretended that bikinis never get dirty. But, in fact, you really dont need much money to figure out what you love to do, you just need time and space and a willingness to keep yourself busy until something sticks. 2. Take time to figure out what you can get paid for. It took me a few years to navigate the arcane hierarchy of Southern California beach volleyball, but I finally played on the professional tour. For a summer. And what I found was that I am not nearly as competitive as the top players. I was, at one point, ranked 17, but I can tell you that I never cared as much about my rank as the other women. What I did excel at, though, was winning sponsors, which, on some level, is what professional sports is all about anyway. I always had better sponsors even than women higher than me in the ranks, and I won partners and trainers by dint of my ability to attract sponsors. But the truth about professional volleyball is that it is a really tough life. The eight hours a day on the beach starts getting old, and so do the Budweiser commercials I did (totally not fun) to manage to scrape together enough money to support myself. So I thought to myself: Who is using the skills I have to make money? And I landed on marketing. And I had this boyfriend who was going to hire someone to do marketing at his Internet startup, so I volunteered to do it for free, to get something on my resume. And then I got a job. 3. Watch people around you to figure out who is happy. I ended up having a pretty big job at a Fortune 500 company running their web site. Dont get me wrong. It was the earliest days of the Internet, and it actually took more people to redesign my blog recently than it did to launch that Fortune 500 site in the early 90s. But anyway, I started climbing the ladder and tons of people wanted to mentor me, to help me get to where they were. And they told me they were happy, but when I watched them, day in and day out, I realized that the people at the top of the ladder were not nearly as happy as I had expected them to be. They tucked their kids into bed from their phones at their desk. They were overdressed constantly and they had hair-trigger tempers for topics that seemed inconsequential to me. So I went to where coolness seemed to be: At startups. Now that Im on my third startup, I can tell you with certainty that if you looked at my life you would not see that I am happy. Running a startup is really high risk and really difficult, and entrepreneurs work longer hours than anyone else. But Im almost always there to eat diner with my kids, because I control my own hours. So the final step of finding out where you should be is looking at everyones life with a clear lens. Adult life is really hard. Finding out who we are, and finding someone to share our life with, and having kids and still having a life, and being able to pay for all of that: Impossible, really. So you look around and see who is doing what part of that well. And you pick the sacrifices that they made. Because no life is perfect, but all lives have some things to offer. Be clear on what youre choosing and what youre giving up, and dont pick anyones life if they tell you they have everything: theyre lying.

3 Habits of All Great Communicators

3 Habits of All Great Communicators I have been fortunate enough to travel to many countries and work with professionals from various  industries and backgrounds. No matter where in the world I am, there is a  certain type of person who always stands  out to me.  Theres something special about them. Its hard to put youre finger on what it is, but you cant help but feel great around them.  When they talk you listen attentively and it feels like you’ve known them for years, when in reality  its only been a matter of hours.  What could it possibly be? To  the untrained eye, it can be rather perplexing. How is this person managing to win me over like this? My conclusion is this its got everything to do with their communication skills. Theyve mastered  the art of  conversing with others. Now, despite these people seeming to possess Yoda-like Jedi powers, it doesnt mean you cant learn  them too.  After all, Luke managed to do it and he ended up saving the universe! While  improving your communication habits mightnt  save the universe, that doesnt rule out saving the world! Heres where to start: 1. Communicate through empathetic narrative Being able to explain your ideas and experiences through the prism of empathy allows for others to gain a better understanding of what you have to say. You are able to create an emotional connection with your speech and therefore what you say has far more resonance and influence. Think about what you say and whether it would have any relevance in their life. For example, instead of talking about why you love swimming and how good you are, try focussing  on the difficulties you went through to learn how to become a good swimmer. The element of difficulty and adversity is something others can relate to and what you say  will have  far greater impact. 2. Be inquisitive about other people’s passions We are all passionate about something. It could be anime, your football team or various elements of your job. If someone enquires about this passion, even if youre the shyest of introverts, youll joyfully talk about it like there’s no tomorrow. Now at this point you might be thinking “well I don’t find their interest particularly interesting” and I agree. See, great communicators know how to ask the right  questions. Even though  someone’s passion on the surface doesn’t seem particularly stimulating, a great communicator is  able to make it interesting for themselves and those around them. For example, I have little interest in horse riding. I do, however, have an interest in competitive sports.  Instead of talking about technical aspects of horse riding with the person I am speaking with, I would instead ask questions centring around  the strict regime many of the horses and jockeys have to go through to operate at the pinnacle of their sport. 3. Use clear and concise speech Why say something in two lines when it can be done in one? Most people  possess short attention spans, and talking (or waffling) for too long is likely to make their minds wander. We’re  all  guilty of daydreaming when someone else is talking, particularly in boring meetings- we cant help it. To minimise this, great  communicators are efficient when it comes to explaining their points and ideas. Getting to be more succinct take a lot of  personal  analysis and self-awareness, which great communicators constantly do.  One of the best and more obvious ways to do this is simply to  â€œthink before your speak”  or more accurately “think through the key points you wish to make before you speak”. This is especially important when its a story or an anecdote; you’ll find people are all of a sudden far more interested in what you have to say. About the author: Farhan Raja is a career coach, former recruiter and founder of Jobinterviewology.com.

How Do I Know That You Know Your Stuff [Updated] - Career Pivot

How Do I Know That You Know Your Stuff [Updated] - Career Pivot Know Your Stuff How do others know that you know your stuff? Where are the proof points?Where do you keep examples of your work? It is no longer acceptable to tell prospective employers that you accomplished X or Yâ€"you need to demonstrate it. This is especially true if you are trying to make a pivot into a new area with new skills or into a new industry. Building a Portfolio I used to think that having a portfolio of your work was for creatives. When I taught High School math, the school system encouraged us to build a portfolio of lesson plans and teaching aids that we had developed. You then could use that portfolio to demonstrate that you knew your stuff. Portfolios are not just for creatives anymore. Rich Media on LinkedIn You can now connect your LinkedIn profile to anything on the Internet. Rich media links can be attached to your LinkedIn Summary section and within each position in your LinkedIn Experience section. Plus, you can link to YouTube videos, presentations on Slideshare, articles you’ve written or been quoted in, or anything that demonstrates that you know your stuff. You can also upload files to your LinkedIn profile. These could be PDFs, Excel spreadsheets, PowerPoint presentations, or anything the demonstrates that you know your stuff. A good example of this was Steve, who I wrote about in the post,Introverted Sales Guy Job Search â€" Case Study. Steve was an account manager working for a company that made very specialized manufacturing equipment. We linked his LinkedIn profile to product pages of the products that he had the greatest success with. We wanted to demonstrate that he knew how to sell very complex products. What if your work is proprietary in nature, or you do not own the material? Having worked for two tech startups, I have seen that first hand. You need to get a little creative. Create a Blog or Website Create your own repository for material that demonstrates that you know your stuff. A great example of this is Daniel Elizalde. I will be writing about Daniel’s pursuit of changing industries as a product manager in the coming month. Daniel needed to demonstrate his expertise as a technical product manager. He created his blog called,TechnicalProductManagement.com, and he went about interviewing thought leaders in his new industry (Clean Tech). He built a repository of information that demonstrated that he had enough expertise in his new industry to be considered for a position. More on this in a few weeks. Daniel’s blog is a classic example of creating a portfolio. He published on a regular schedule, once a month, and over time it became quite apparent that he knew what he was talking about! Another good example is Alexander Buschek. You can listen to his story on the Repurpose Your Career podcastin Episode #72. Alexander wanted to move into the world of digital transformation. This was an area that he had a lot of expertise in but no practical experience. He created the website DigitalTransformationBlog.comwhere he published a whitepaper, blog posts, and videos that he could point to and say he knew his stuff. It was from this website that he was invited to speak at multipleindustry conferences about digital transformation, and later he landed his next job from being seen on stage at one of these conferences. LinkedIn Publisher I know you are saying to yourself building a website is a lot of work. Rather than publishing on your own property, you could publish on a rented property or a publishing platform. A good example is LinkedIn Publisher. Another option is Medium.com. Let’s talk about LinkedIn Publish which is a free service that allows you to publish your own articles. They will appear on your LinkedIn profile. It is a professional, simple, and a low-cost way of demonstrating that you know your stuff. It is very likely you have read one of these LinkedIn Publisher posts: 5 Things on Your Resume That Make You Sound Too Old (599K views) Are You a Perfect Fit for the Job? Then You Won’t Get It. (122K views) How Long Will Your Job Search Take? Longer Than You Think. (112K views) Each of these posts can be found on my LinkedIn profile. They are found via Google search every day. Whether you choose to publish your work using LinkedIn Publisher, Medium or some other platform, you have a way to publish written content that you can point to that clearly demonstrates you know your stuff. Podcasts There are podcasts on just about any topic. Heck, there is even a Chameleon Breeders podcast. Podcasts hosts are always looking for guests to interview on their shows. It does not matter if the podcast is not very popular or is very new. Your goal is to get on a show that is well produced and do a good job in the interview to demonstrate that you know your stuff. Recently, one of the members of the Career Pivot online communitywho is making a pivot into virtually and augmented reality (AR/VR) industry was able to procure a slot on an AR/VR podcast. He did a great job and that episode is now published on one of the major podcasting platforms, available via iTunes where anyone can listen to it. It was a great way for him to demonstrate he knows his stuff. Think about creating your own podcast. I am a big fan of Pat Flynn and his website Smart Passive Income. Pat has a whole set of tutorials on creating a podcast. I am also a big fan of Dave Jackson and the School of Podcasting. I listen to both Pat’s and Dave’s podcasts every week. Take Action Building an online portfolio of work products is the best way to demonstrate that you know your stuff! This is a lot of work. This will not happen overnight. Be persistent and the fruits of your labor will pay off. What is the best way for you to demonstrate that you know your stuff? Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...

How to Choose Projects That Have Promotion Opportunities

How to Choose Projects That Have Promotion Opportunities Are you on the lookout for a project or team that will provide you with promotion opportunities? Or maybe you’ve been asked to join a project and you’re wondering whether saying yes will help you get promoted? Well, you’re not alone. Here’s a question I was asked on my recent workshop on How to Get Promoted: “If we can select projects and teams, how do we determine which would entail more promotion opportunities? What characteristics do you look for?” How to choose the right projects Promotion opportunities come from having the chance to demonstrate to the right people that you have what it takes to succeed at the next level. Demonstrate to the right people that you have what it takes to succeed at the next level. So when you’re choosing your next project or team to join, you want to do it consciously and think about whether it will give you a platform for showing what you can do, developing more skills, and being seen and appreciated by the right people. When it comes to figuring out what characteristics to look for, I like to think of it as a two-part equation: what can you get and what can you give? What can you get? The get part of the equation is important and here are six aspects you’ll want to look for. Learning opportunities Since getting promoted and advancing means you don’t want to stay static, it’s important that the projects you take on provide some element of learning so you can develop into that next level professional. Learning can take many forms, whether that’s learning new skills, developing your understanding of a new market, or deepening your understanding of the organization you’re in. While sometimes you’ll have to do the same thing with the same people in the same way, always try to stretch yourself to take on something that broadens your horizons when you can. Always try to stretch yourself to take on something that broadens your horizons. Mentoring from the leaders Closely related to learning is what kind of guidance and support you’ll have as part of the project team. And this depends largely on the people who are leading the project, and the degree to which they like to take people under their wing and provide the kind of feedback that we all need to get better and get ahead. At a minimum, make sure you know whether the leader is someone who likes to hog all the limelight and act as a gatekeeper from all the upside opportunities, such as presenting to senior management or attending key meetings. Two kinds of visibility This is primarily about being seen by people who can influence your future career prospects. Will there be an opportunity to work with or present to senior people and those in different areas of the organization? As a side benefit, this could also help you with a second kind of visibility: your having visibility on what’s going on in other parts of the organization. That’s the kind of knowledge you can bring back to your own group, share and apply to foster new ideas and new ways of approaching your business. Forming connections Getting promotion opportunities comes from knowing and being known by people beyond your immediate circle of influence. If the project includes people from other areas of the organization, or even external stakeholders, that can broaden your opportunities for advancement. Size of the stage You also want to know how important this project is for the organization and therefore how big the stage is that you’ll be performing on. The more important it is, the easier it will be to attract resources and the more likely you will be to work with talented people. While it’s generally best to work on the higher profile projects, the caveat is that these are the situations where senior people will tend to want more control, which could mean less autonomy for team members. That said, it's usually worth it to be involved in something truly big and meaningful. Just look for a piece that you can carve out and own. Does it spark joy? Last but not least, you want to make sure it’s a project and team you’ll enjoy working on and with. Even if something ticks all the other boxes, if it doesn’t spark joy for you, don’t do it. When something just doesn’t appeal to you, it’s hard to perform at your best. And that won’t put you in a better position to win promotion. What can you give? While it’s important to understand what you get from the project, you also have to add value. That’s the give side of the equation, and this boils down to two questions. What value do you bring? What you bring to the table are your strengths, skills and connections. Make sure you get in touch with what these are for you. It could be technical skills, a fabulous network of connections to help get things done, an innovative way of approaching problems, an infectious positive energy that brings out the best in everyone, or some other set of assets that make you distinct. It’s great to bring value, but if the project team and its leadership don’t or can’t make use of it, it’s hard to get any upside. Which brings us to the second question. Will your value be appreciated? This is a function of the business goals of the project and the people involved, especially the leader. Take a look at the value you bring in the context of the specific business needs of the project. To what extent can the project make use of the talents you have? For example, if it’s a highly technical project, will your expertise on the user experience be seen as a valuable input or will it be disregarded? And if you’re one of five people with expertise in the legal aspects, how will you differentiate yourself? If you’ve been approached for the project, you’ll learn a lot by asking what made them seek you out. If you’re the one promoting the idea, then it’s essential to have a clearly articulated rationale. Open the door to promotion opportunities So when you have an opportunity to select projects and teams, look for both what you can give and what you can get. And when you do, it’s useful to focus on the value you bring, the other people involved, and how the project fits within the business priorities of the organization. Once you choose, then commit and do your very best work. And make sure you do what you enjoy. That’s the key to opening the door to more promotion opportunities. The key to opening the door to more promotion opportunities is to do what you enjoy. What projects are coming up for you, and what characteristics do they have for helping you advance in your career? Leave a comment and let me know.

How to Write a Resume for Entry Level Jobs

How to Write a Resume for Entry Level JobsThere are plenty of opportunities to get a job at entry level with very little experience. If you have been out of college for several years, you will want to make sure that you put your best foot forward in the eyes of potential employers. If you do not have any resume writing skills, it is best to hire a professional writer or do it yourself.Resume writing for entry level jobs should be clean and presentable. For this reason, you may want to keep it simple. You may use bullet points to outline the sections you plan to cover. You may also choose to separate sections based on what skills are required for each job. A good resume needs to be professional in appearance to set the appropriate tone.The more impressive your resume, the better chance you have of getting a position at entry level jobs. In order to make it professional, you should use bullet points for the headings on your resume. With this, it will help to have someone edit your resu me after you send it.The most common goal for new graduates is to start their own business. As an entrepreneur, you can enjoy the benefits of working with the various companies and find the opportunity that is right for you. You will need to be prepared to work as a representative, which means you will be required to create many copies of your resume and information sheets.In resume writing for entry level jobs, you should highlight the fact that you are eager to learn new skills and go above and beyond expectations. Your responsibilities are going to require that you learn about the company's policies and practices. Be sure to list specific training and education you have received. You should also mention which projects you worked on in order to prove that you are eager to be a part of their organization.It is not necessary to provide details of your performance at every interview you attend, but if the target employer asks you about it, you can include an answer. Always use the 'W hat I Know' section to describe your abilities and skills that you feel are relevant to the job. You should list your key responsibilities that have been part of your job responsibilities since you entered college. You can also include your job-related awards that will showcase your overall accomplishments.Make sure that you highlight your skills in 'Tools and/or Technology,' which is a critical skill that can help you to succeed in the new field. When you mention your experiences, make sure to include any past work experience that will relate to the field that you are applying for. Also list your degrees if any, as this will help potential employers understand your knowledge and expertise in the new field.As you can see, you can create a resume that is highly organized, yet still follows the basic words that you should include. In this case, 'Tips and Tricks' is not exactly what you would want to emphasize. Instead, 'Experience'Other' may be appropriate. It is important to use some creativity in this situation and do not worry about the technical terms as they are not your focus.